Bringing a new product to market has always been a gamble. Even the most experienced manufacturers can misread market demand, overproduce, or miss a critical pricing window. The result is a high failure rate for new products, wasted resources, and unsold inventory. Traditional forecasting methods—often based on a simple three-month rolling average—struggle to anticipate the fast-changing realities of global markets.For manufacturers, the lifecycle of a product—launch, production, sales, and eventual […]